Lamborghini Festival T-Shirt Design

The initial design brief for this graphic tee asked for a Countach and the expression of speed and excitement. The first version incorporated brush strokes to emulate what tires and smoke leave behind during a spirited burnout, with a bull emerging from the strokes. Taking a sharp turn from the original concept, the client then asked for a much more simplified version without the bull, and then the removal of the brush strokes. Eventually, they decided that they wanted to change the car to Miura and that a starburst would be their representation of excitement.

You can slide the arrows in the image below to see where the design started and what it eventually evolved into.

Client:

Lamborghini Festival

Website:

lamborghinifestival.com

Process:
Vector Illustration
Photoshop Editing